nook

the nook blog

Guides for people who make food videos, and people who cook from them.

Crispy chilli paneer in a white bowl with curry leaves
for creators

Amazon affiliate links for food creators in India: a practical guide

How cooking creators can earn from the pans, spices and gadgets they already use. Setting up Amazon Associates, where to put links, and how to disclose them properly under ASCI rules.

29 Sept 2026 · 4 min read

Pasta being tossed in a pan, filmed for a short recipe video
for home cooks

How to save recipes from Instagram Reels (and actually find them again)

Saved a recipe Reel and could never find it again? Here's why the Save button fails you, and a simple system that keeps the recipe, not just the video.

29 Sept 2026 · 3 min read

Glasses of mango lassi on a table
for creators

QR codes for food creators: 7 places to use them (and how to design one that scans)

QR codes turn a watcher into a cook in one scan. Where food creators should use them, from Reels to packaging, plus design rules so your branded code still scans.

29 Sept 2026 · 3 min read

A plate of spaghetti with basil, shot from above
for creators

How food creators can share the full recipe from a Reel or Short

Recipe?" in every comment? Here are the ways to share a full recipe from Instagram Reels and YouTube Shorts, compared honestly, and what your viewers actually want.

29 Sept 2026 · 3 min read

A jar of overnight oats topped with raspberries
for creators

What makes a good recipe card (with a template you can copy)

The anatomy of a recipe people can actually cook from, in order, with a free template. For food creators turning videos into written recipes.

29 Sept 2026 · 3 min read

Make a card from your next video

Free for creators. No fees, no cut of your sales.

Start creating

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