Nook Start for free
storefront Shoppable video for Shopify stores

Your videos sell everywhere except your own store.

The TikToks and UGC that convert strangers in ads never make it to your product pages. Nook puts them there as a corner reel: visitors watch, tap Add to cart, and never leave the page. One script tag, no app install.

Start for free →
check_circle No card required shopping_cart Native add to cart payments Revenue attribution included

south_east That's the real Nook widget in the corner. This is what your store would get.

84%

of people say a brand’s video convinced them to buy.

, Wyzowl

more likely to buy from brands using personalized video.

, Vidyard
~50%

of visitors leave a page without interacting with anything.

, Passionfruit

Your ad library, on your product pages

movie
1. Reuse the videos you already run as ads

Your TikToks, Reels, UGC and founder clips already convert cold traffic. Upload them to Nook, no new filming required.

code
2. Paste one script tag in your theme

One line in theme.liquid before the closing body tag, or through any custom-code app. No App Store install, no theme rebuild.

shopping_cart
3. Visitors add to cart without leaving the page

They watch, tap Add to cart, and keep browsing. Nook talks to Shopify’s own cart and picks up whichever variant is selected on the page.

Built for Shopify, not bolted on

shopping_cart_checkout

Native Shopify cart

Clip buttons add to the real cart via Shopify’s own AJAX API. Auto-detects the variant selected on the product page, or pin a fixed variant ID. After adding: open the cart, jump to checkout, or stay watching.

payments

Revenue attribution, built in

Connect one order-creation webhook (two minutes in Shopify admin) and Analytics shows the exact revenue your videos drove. Add-to-carts are stamped on the line item, so credit survives all the way to the order.

my_location

Page-aware clips

The sizing video on product pages, the shipping answer near the cart, the founder story on the homepage. Each clip targets the pages where it sells.

bolt

Zero drag on your store

Loads async in a Shadow DOM, fetches video only when a visitor taps, and fails safe: if anything goes wrong, your store renders as if Nook was never there.

Don't take our word for it. Take your webhook's.

Install Nook free, connect the order webhook, and run it for two weeks. Analytics will show you the exact revenue the widget drove: which clip, which product, which order. If the number doesn't earn its spot on your page, remove one script tag and it's gone.

Run the two-week test →

Quick answers

Do I need to install an app from the App Store?

No. Nook is one script tag pasted into theme.liquid before the closing body tag (or added through a custom-code / header-footer app if you prefer not to touch theme code).

Will it slow my store down?

No. The widget loads asynchronously in a Shadow DOM and only fetches a video when a visitor taps. Your Core Web Vitals stay yours.

Which videos should I use?

The ones already earning their keep as ads: TikToks, Reels, UGC, founder clips, unboxings. If a video convinced a stranger to click, it will convince a visitor to buy. Upload clips directly, no re-editing needed.

How does revenue attribution actually work?

When a visitor adds to cart from a clip, Nook stamps an anonymous id on the cart line. Your order-creation webhook (HMAC-verified) reports the order back, and Analytics credits that revenue to the exact clip that drove it.

Does it work with my theme?

Any theme, including Online Store 2.0. The widget appears on all storefront pages. Editing checkout itself requires Shopify Plus, but product, collection and home pages are where it earns its keep.

Is there really a free plan?

Yes. One store, three clips, add-to-cart buttons and basic analytics included. No credit card to start.

More detail: the full Shopify install guide · how Nook compares to Tolstoy

Put your best ad on every product page.

Upload the clips you already have, paste one line in your theme, and let your videos close the visitors your ads paid for.

Start for free →

No card required · No app install · Free plan included